Michael, the store is awful. when you click the button, it offers a few categories and none of them is VFR parts. You have to click on a non-applicable category to get into the store part where you can search. Even then, it just seems awkward. I don't know if Amazon allows you any freedom to change it up, but I doubt you'll get much business with it the way it is now.
hey preregrin, i definitely appreciate the feedback. as you can see, i definitely didn't spend a lot of time on the store. i was a lot more interested in getting valuable vfr content up on the site than i was in making money. i'll definitely take your advice and put some thought into how it could be redesigned. i'll keep you guys posted, and let me know if you have any more detailed advice about what WOULD attract business in the store. cheers, michael