Australian motorcycle sales for 2015

Third-quarter 2015 motorcycle sales

Road motorcycles continue to be a popular choice in 2015, with Australians purchasing 10,749 new road motorcycles in the third quarter of 2015—bringing the year-to-date total to 32,437. The 32,437 sales represent a 1.1 per cent increase of on YTD road motorcycles sales to September 2014.

Releasing the 2015 third quarter motorcycle sales figures, FCAI Chief Executive Tony Weber said Australians purchased 75,848 new motorcycles, all-terrain vehicles (ATVs) and scooters between January and September 2015, down 2.5 per cent in comparison to the same period in 2014.

“Road motorcycles accounted for 42.7 per cent of the 75,848 sales. Off-road motorcycles accounted for 32.2 per cent of sales, ATVs accounted for 19.8 per cent and scooters accounted for 5.3 per cent,” Mr Weber said.

“Harley-Davidson led the volume race in the road motorcycle market, selling 21 per cent of the total road motorcycles sold. Harley-Davidson was followed by Honda with 16.7 per cent of the market, followed by Yamaha with 15.4 per cent.

“Yamaha was the leading brand in the off-road motorcycle market, selling 29.3 per cent of the 24,429 off-road motorcycles sold. Yamaha was followed by Honda with 27 per cent of sales and KTM with 16.3 per cent. Total sales in this segment declined 6.3 per cent, compared to January to September 2014 sales figures.

“ATV sales for January to September 2015 increased 3.9 per cent compared to the same period in 2014. Honda was the largest selling ATV manufacturer for this period, selling 28.7 per cent of the total 14,995 ATVs sold. Honda was followed by Polaris with 24 per cent of the ATV market and Yamaha with 18.2 per cent.

“Scooter sales continue to decline, with January to September 2015 figures down a significant 23.1 per cent compared to the same period in 2014. Honda was the top seller in the scooter market, selling 19.3 per cent of the total 3,987 scooters sold in the January to September 2015 period. Vespa came in second with 18.7 per cent of sales and Piaggio third, with 17.4 per cent.”

Overall, Honda was the leading volume manufacturer between 1 January and 30 September 2015, with 22.5 per cent (17,085) of motorcycle, ATV and scooter sales. Honda was followed by Yamaha with 20 per cent (15,183), Kawasaki with 9.8 per cent (7,443) and Suzuki with 9.3 per cent (7,045).


Top 10 road bike companies
Manufacturer Total
YTD 2015 YTD 2014 % Chg
Harley-Davidson 4566 3985 14.6%
Honda 3980 4364 -8.8%
Yamaha 3066 2508 22.2%
Kawasaki 2874 2914 -1.4%
BMW 1648 1411 16.8%
Triumph 1497 1343 11.5%
Suzuki 1292 1537 -15.9%
Ducati 981 914 7.3%
KTM 649 872 -25.6%
Indian 292 174 67.8%


Road bikes
Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Honda CT110X 1123 1486 -24.4%
Kawasaki Ninja 300 1096 1442 -24%
Harley-Davidson FXSB 765 596 28.4%
Harley-Davidson XG500 745 0 100%
Yamaha MT07L 701 0 100%
Honda CBR300R 624 0 100%
Honda CBR500R 564 1049 -46.2%
Honda CB125E 437 482 -9.3%
Yamaha MT-09 408 434 -6.0%
Yamaha XVS650 349 452 -22.8%


Sports Touring
Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Kawasaki Ninja 300 1096 1442 -24%
Kawasaki Ninja 650R 234 231 1.3%
Yamaha MT09TRA 166 0 100%
Kawasaki VERSYS 117 63 85.7%
Honda VFR800 76 67 13.4%
Kawasaki Ninja 1000 75 96 -21.9%
Suzuki GSX1300R 63 85 -25.9%
Yamaha FZ6R 61 136 -55.1%
Honda CBR650F 55 26 111.5%
BMW K 1300 S 48 36 33.3%

Naked
Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Yamaha MT07L 701 0 100.0%
Yamaha MT-09 408 434 -6.0%
Ducati Scrambler 800 190 0 100.0%
Triumph Street Triple 158 166 -4.8%
Triumph Bonneville T100 139 106 31.1%
BMW S 1000 R 138 61 126.2%
Honda CB500FA 137 194 -29.4%
KTM 390Duke 134 383 -65.0%
Ducati M659 131 182 -28.0%
Honda CB300F 130 0 100.0%


New models such as the Harley-Davidson Street 500, Ducati Scrambler and Indian Scout are driving a steady increase in road motorcycles in Australia in the first half of 2015.

Road bike sales were solid at a 0.08% increase to 21,668, according to the official figures released by the Federal Chamber of Automotive Industries.

The whole market was slightly down by 1.3% to 51,578, but ATVs were up a whopping 11.3% to 11,049, while scooters continued to slide, down a massive 25.9%, and off-road motorcycle sales were down 5.8%.

Harley-Davidson had a scorcher of a first half with a 14.6% increase to 4566, moving past Honda to become the top-selling road bike company in Australia as cruiser sales continue to run rampant.

Harley now accounts for more than one in every five road bikes sold.

The Softail Breakout continues to sell well and is now the third-best-selling bike in Australia with 765 sales, up 28.4%.

Their new learner-approved Street 500 was fourth with 745 sales, despite not being available until February.

Harley-Davidson Australia and New Zealand boss Nigel Keough thanked both customers and their dealer network for the result. “It’s wonderful to see more people part of our Harley-Davidson family and enjoying the passion of owning a Harley-Davidson,” he says.

Meanwhile, its new cruiser competitor, Indian Motorcycle, was up a massive 67.8% to 292, largely on sales of the new 1133cc Indian Scout. That brought it into the top 10 road bike companies for the first time.

Ducati Australia was also a winner, up 7.3% to 981, with a 50% sales result in June alone, after the introduction of new models, especially the Scrambler.

The bike has helped Ducati set a new half-year record of 32,600 sales worldwide, up 22%. More than 9000 Scramblers have been sold which is almost twice as many as the next most popular Ducati model, the Multistrada.

Other road bike companies that scored well were Yamaha up 22.2% to 3066, largely thanks to its Masters of Torque range, BMW up 16.8% to 1648 and Triumph up 11.5% to 1497.

FCAI Chief Executive Tony Weber says road motorcycles account for almost half of the new motorcycle, ATV and scooter market.

 

Interesting info there OZ. Is the 500 Harley Davidson the one being built in India? I haven't seen one yet. Be interesting to see how the Indian quality is

 

How many OZ rupees does one cost there?. Is there a bunch of farkles for them too? What would be interesting is to hear what the "official" word from HD as to why they are not widely available in the States.

 

Gotta be better than Kelly Leak's Aermacchi-made bike

 

The Hardly 500 is made in India. AU$10000 ride away.
Same farkles available as the bigger six fingered cousins.
Here learners are limited by a power to weight ratio limit for the first 3 years.
The 650 nakeds a are a big hit with them. Monster, Street Tripple and the new MT07.

 

Some info on the bikes here but sketchy. Mostly lever pumping and vroom-vrooming.

The farklemarket is doing well... LOL . Got a bud who sells the domestic models here. Even he has a problem identifying exactly what some of them are. This does not include the HD condoms with fringe that only come in size "Large".

The power to weight thing must be quite a formula to behold..

HD having it's finger in the motorcycle pie is not at all new. HD sold tooling to the Japanese in the 1920s Imported several Italian marques here, copied all manner of other bikes including BMWs. The list goes on.

Lots of irony in the larger picture. Both Harley and Davidson were rabid anti-semites yet one of the former CEOs was a Jew with three degrees ( I think) from MIT.

Generally how is the quality of the India built HDs? I can recall the cobbled up 500cc Royal-Enfields of a few years back that have improved steadily and the early Russian Urals that were junk.

Other questions arise.. are parts of the HD' 500s made elsewhere and being outsourced? ie. Brakes, wiring looms, engines and trannys?

 

A ten second search indicates that the actual bike used to do the stunts was a Honda.