Dealer Invoice?

Anyone have any data that will help me negotiate with a dealer for an '08 or newer bike? Specifically, any invoice information or incentives. I'm interested in new bikes only for this question. Any info, tips, or help would be much appreciated.

Thanks!

 

Just a little info here on price haggling. The dealer buys the bike at price X, the MSRP that they charge in order to make profit is usually 25% higher than price X, they are ususally able to go down to a 15% profit margin, which means you can negotiate the price 10% from MSRP. also, dont even sit down with a salesman until you see or ask to see the meroni label for the bike in question. In WA state that label legally has to be on every new vehicle, it includes the total price of the bike, including options, freight, handleing, assembly and any dealer related fees. DO NOT buy a bike if they try and add anything that is not clearly listed on this label. If there is no assembely fee on the label and they try and make you pay it they are pulling your leg, unless its on the sticker. Just a little info. Oh and the 10% margin is only good for Japanese bikes, BMWs only have a 10% increase from the factory so you can only haglle the price 1-3%

 

I took the MRSP and subtracted 10%....that's the price I got for my 2008 VFR Non ABS out the door-included sales tax. This was before the economy crashed....try for 15%. VFR's are not high volume selling bike so some dealers tend to have them sitting around...Any time from January to early April are the "best" shopping months....but the economy sucks so you have an opportunity!

 

I used to own a marketing firm that did sales promos for New Auto Dealers. There is an industry trade publication called Automotive News Weekly and it's published by Crain Communications in Detroit. They would list every week the factory to consumer and factory to dealer incentives each week. Yes, the dealers get rebates that are not published to consumers.

My frame of reference is strictly limited to new car dealers, and the only bikes I bought have been used. I'm outlining this for some additional information that may help you find what you're looking for.

I also know that in general, new car dealers receive between 1-3% of the retail(maybe going on old info) price of a new car sold from the factory for holdback money. This is one of the reasons why they can sell atinvoice and still make money.

Additionally, they make it on the financing, as the finance company give them one rate and they bump that to the consumer and make the spread in profit.

Where these profit centers exist in a New Motorcycle dealership is not known to me, but maybe this will help to guide your thinking.

All the best,

DA

 

Another tip that I used:
I did a cycle trader search for 400 miles and checked out prices of new bikes within purchase range. I took this information to the dealerships that I was talking to, to see if they would go down in price. Example, I found a new 2007 non-ABS listed for $8999, my dealership was starting at 10,999. I got him to go down to 9,500 but ended up going used.

Bry

 

meroni label ??? meroni sticker ??

Seems like a new 2008 sitting at a dealership would be back stock and negotiating using a fixed margin would be counterproductive for the buyer. A 2009 or later would be another can of worms. The 2008 might well be a demo. The pitch for a demo bike is that it comes with a full warranty. You need to see this in black and white. A demo bike is "used" no matter what the sales dood says. It it ain't writ down all the verbal stuff is BS unless you got the dood recorded. If the dood has to "go and see" the sales manager for any reason, prepare for double teaming. The strategy and tactics selling bikes is the same as selling cars with one major exception. The bike salesmen will play you as a "brother". Why? Because they can.

I would say too. that using the nick "bunghole" might give some sales dood a clear view of his next move.

 

I got my 07 non abs for 6999+ tax, title, license about 4 months ago.

 

FYI - Your #s don't add up. You would substract 10% of X (not MSRP) to reduce the profit margin from 25% to 15%.

For illustration lets use x=10,000, so MSRP = 12,500. A 15% profit margin would be 11,500, but 10% off MSRP would be 11,250. 11,250 != 11,500.

 

I think it is called a "Monroney" label after the politician who came up with the idea.

 

OTD Cyclesports in LA, where I bought my Suzuki is selling the '08 ABS for $11,399 which includes all tax, license, fees, etc. MSRP is $11,799, but presumably doesn't include tax, license, fees, etc. Tax in LA County is 9.25%, so that's about $1,000.

Should I pay $11,399 for a brand new beautiful silver '08 Interceptor?

 

So does it have one of those mysterious labels on it? That's the first thing I'd look for.

 

that price seems high... I know the 07 interceptors have 1200 in rebates on them right now, I can't remember if the 08s and 09s do as well....

But even without the rebate, I think that price is a little high.

 

A bit high, but it is CA. You could definitely get a leftover 07, even in CA, for less...

 

So now it is $11,100 OTD after a $300 factory rebate (which means I can't get the cheap financing, but I plan on paying it off in a couple of months), which translates to about a high $9k tag before tax, license, etc.

Sounds pretty good to me.

 

NO WAY I live in LA also and OTDcycle prices can easily be beat especially right now in this economy. I bought my 07 25 anniversary bike in santa clarita for $10,200 Total and OTD had it for 11,300 at the time. OTD supposedly gets a financial credit from the city of LA for putting there dealership in that crappy neighborhood. Check with Cal Coast Motorsports in ventura, or whatever the dealership in santa clarita is called this week. It was Dicks, then JMG, then SCV motorsports. If I didnt want a red/white/and blue Bike I would have bought mine at Cal Coast they had the best price at the time. But Cals mechanics suck. Most dealers in LA dont negotiate over the phone I had to go to the show rooms and hammer them down. Just checked online and OTD has an 2007 for $9,699

 

I believe that only pertains to cars. Freight charges are known only to the dealer principles. New bikes come with an MSO (manufacturers statement of origin) and that's all. With some manufacturers the freight charges are all ready rolled into the invoice price of the bike. There's dealer cost + holdback= invoice. Never agree to pay freight charges, also beware of any absorbatent DOC fees for title and registration. ($100-$150) tops. If you have really good credit shop around for financing in case the manufaturers program fixed rates are too high.

 

As far as profit margins go i purchased a new 07 CBR600rr at invoice (which i saw) for $8350. MSRP was $9599. Thats a 13% difference. I think that would be a reasonable starting point. Some of the more expensive bikes have a bigger margin in them.

 

Do you have ABS? That's another $1k, so if you don't, my price is about equivalent to what you paid.

 

Looks like the
Monroney" Label aka the sticker price is first off, the correct spelling. Some states require this label be presented when registering a new bike at the local DMV's, so it sure looks as if the sticker is part of the package and should be either on the bike or real close.

The pricing is MSRP. Keeping in mind that the dealer is not the manufacturer and that vehicles are sold to the dealers and that the dealers take discounts ie on volume, 30-60-90-120 payoffs, the MSRP borders on arbitrary. If one were to find a brand new non-demo bike from a previous year of years, the advantage would be that the bike (or car) is "old" and the dealer has paid for it already.

More poop: " moroney label motorcycles" Google or other search engines.

IMO the biggest deal here is to never believe anything any car or bike salesperson tells you. Verbal stuff is just so much BS. If ya wanna find out the hard way, just ask any lawyer or worse a judge if you try to sue somebody.

Get it in writing and have it signed.

This info comes from a tight bud of mine who is a sales manager for a HD Dealer. Nicest guy in the world until somebody walks onto his turf with a pocketfull of pesos. The bottom line is that he has kids to feed too and if the buyer is serious he is gonna buy a bike somewhere.

 

Non ABS I know about the 1k price difference, But what I was stating to you was the fact that I basically paid an extra premium from the anniversary edition colors (which not every dealer had) when I could have got the same year non anniversary for over 1K less than I paid. That price at the time smoked OTDcycle and the bike was new at Cal Coast . The same goes for when I bought my Triump I found a dealer that beat OTD's price by 1k. I just had to drive to orange county to get it.

In The last 5 years I have bought 4 bikes and 7 cars and havent paid close to msrp on anyone of them. Usually if one dealer has a great deal another one will match it. I had a bonehead salesman at simi valley cycles tell me that certain rebates from suzuki only applied if you bought the bike from Simi.

The MAIN thing is DO NOT IMPULSE BUY, believe it or not Honda usually makes more than one bike a year and multiple dealers sell them. Go where YOU feel comfortable. If you dont think your getting a good deal your probably not.